What Are RSS Feeds and Why Are They Necessary | Andrea ...

Guest Post by Charles Dodgson

A lot of people are confused by RSS feeds. They see the RSS advertisement all over their favorite websites, but they simply do not know how to use RSS feeds, nor do they know what they are for. Most people have likely been asked to subscribe to an RSS feed, knowing very little about what the outcome of that would be.

RSS is an acronym that stands for really simple syndication. Essentially, RSS is just another way for articles and updates from websites to get syndicated. As a subscriber to an RSS feed, you can get e-mail updates whenever a blog post, news post, audio release, video release or other information is published on a website.

Webmasters:

To webmasters, they can use RSS feeds to syndicate the content of that website to other websites. Generally, RSS feeds are available in full text or a summary form. Websites and webmasters can use RSS feeds to syndicate their content completely automatically.

With all of the free services out there like Feedburner, it is now possible to create feeds completely automatically and syndicate that content anywhere on the web. Any time that something changes on the website, it will be updated to the RSS feed. As a webmaster, you have control over what types of updates get published to the feed. You also have control over whether it is published in full tack store summary form.

Generally, when you publish the updates to your feed in summary form, there will be a link included to the original article. This allows subscribers to your feed to click on the link and go to your website. Subscribers to the feed can use a service like feed reader or aggregator to browse the updates. These RSS feeds benefit the publishers by allowing them to syndicate their content automatically, and it also presents a way to build their brand and capture more followers.

Subscribers:

The benefit to the subscriber of the feed is that they are able to read updates on a blog or website, without having to go to that website and check up on the updates.

More than likely, you probably have several websites that you like to read from time to time. These could be blogs, or actual websites that post relevant and interesting information. By staying subscribed to their feed, you can read about their latest updates without having to actually visit the website. You can get headlines on things about weather, music, movies or any interesting topics that you enjoy reading about. This allows you to discover information as it is published.

Often times, you can gather what the article is going to be about, just by reading the title. This means that you can learn about things that are going on in industries that you enjoy, without having to waste a serious amount of time. As a subscriber, you also have control of the content that you receive and who it is coming from. This means they are inbox will stay clean, sense things aren?t published directly to your e-mail. This could be one of the biggest benefits of subscribing to RSS feeds. Our e-mail address can become overloaded with mail. The fact that RSS feeds do not use your e-mail address means that you won?t suffer from spam. Keep in mind, the feeds may include some advertising from time to time.

Another benefit is that you can unsubscribe at any time, and the websites are absolutely required to honor your unsubscribe request. Advertisers: To a website owner, you can use RSS feeds as an excellent marketing tool for your business. Whenever you get a new subscriber to your RSS feed, it shows that they are interested in what your website has to offer. They want to be updated with your content, and that means they are interested in your products or services. You can use your website updates, such as blog post, to market your own products or services, without having to engage in e-mail marketing.

Another benefit is that service providers like Feedburner will tell you how many subscribers that you have. This can be important for growing your business. We?ll also give you key information like who is unsubscribing and when they unsubscribe. This can teach you how to improve your website and the content that you are putting out. Even though RSS feeds have been around for quite some time, a lot of people are still struggling to understand them.

I hope that this article has provided you with some insight into how RSS feeds work and what their primary role is.

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Charles Dodgson works as a contributing editor for WL Marketing Link Building Company that specializes in strategic digital marketing of websites and blogs, and offers a range of affordable SEO service packages to suit all budgets and requirements..

Source: http://andreabolder.com/2012/what-are-rss-feeds-and-why-are-they-necessary/

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